CarMax's Car Giveaway

You’ve seen something like this before, right?    Win a free ____  just by RTing this and following us.

Today I noticed quite a number of RT’s about a free car being given away.  This caught my attention since I’m in discussion with a prospective client who sells used vehicles. 

Seems CarMax is going social and wants to ramp up their social media audienceThey’re ponying up a $25,000 credit for a vehicle of the winner’s choosing. Posted on their website is the following:

Starting January 4th, CarMax will be collecting all entries of CarMax Twitter followers who retweet the entire phrase above. Over the next eight weeks, we’ll give away eight $250 gas cards and on March 1, 2010 one entry from all the retweets will win $25,000 towards any used car in our inventory.

Follow @CarMax on Twitter to see if you’ve won
Pay close attention and you could be tweeting yourself to a new ride

This should be an interesting test of their social media savvy. One would imagine their number of followers should increase dramatically. As of posting time they were at 2797. Should be interesting to check back on March 1st to see how successful they were.