Category Archive: FAIL

stuff that didn’t work

Nov
05

Lowe’s forced to cancel Black Friday Facebook Event after site crashes

My wife, known for knowing where the deals are, asked me to stay up past midnight in order to get some special Black Friday deals from Lowe’s. They promoted a special promotion via Facebook where at midnight, November 5th special codes would be posted on their Facebook Page. At 11:55pm there were over 4300 people …

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Oct
08

Experimental Marketing

When it comes to marketing, small businesses can afford to experiment once in a while. Unlike their larger counterparts, they can tinker at low or no cost, measure results and move on quickly if unsuccessful. I recently subjected myself to an experimental menu item developed by a local donut shop. Fans of Chattanooga’s Julie Darling …

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