Category Archive: Marketing



The Three Goals of Social Media Marketing

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This article originally appeared in the April ’13 edition of Edge Magazine Years ago a new technology was developed. It was a disruptive product that would forever change the way people communicate. Initially it was misunderstood, and as a result met with considerable resistance. What was this new technology? Facebook? Twitter? LinkedIn? No, this controversial technology …

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Event Marketing 101: The Hashtag


Hashtag + Conference = Twitter engagement   When it comes to marketing live events via social there is no more powerful tool than Twitter. It’s ability to aggregate real time interaction and convert digital connections into real physical ones is second to none. Facebook, being a closed community, can’t do it. Google Plus, for now, …

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