Category Archive: Marketing

Marketing

Oct
08

Marketing via Social Media: O2O

ScreenHunter_06 Oct. 08 14.11

We’ve heard about B2B and B2C for years, and how it relates to social media.  I submit to you that the game is changing (once again).  Unless you sell a product/service that is easily bought online you aren’t going to do much direct selling via digital media channels.  Things aren’t sold within the confines of …

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Oct
08

Experimental Marketing

When it comes to marketing, small businesses can afford to experiment once in a while. Unlike their larger counterparts, they can tinker at low or no cost, measure results and move on quickly if unsuccessful. I recently subjected myself to an experimental menu item developed by a local donut shop. Fans of Chattanooga’s Julie Darling …

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