Nostalgia is a powerful thing. Most of us remember how things used to be, and a number of us yearn for a return to the ways and things of the past. Mountain Dew has a product on the shelves that”s been catching the eye of those who recall the days when soda was made with sugar and not some corn-based product subsidized by the government.
It’s called Throwback. It beckoned to my recollection of childhood, and I bought it hook, line and sinker. There’s magic in marketing that brings you back in time to a place you remember fondly.
Is there a way to introduce nostalgia into your marketing? This could be a challenge for some businesses, but is worth the experiment. Just think back to when you where a kid. Did you interact with the product/service you’re selling now? What comes to mind? Delve deeper by imagining yourself using it. Grab a few details from your memories and use them as lynch pins for your marketing plan. (More on this later in a future post)
Oh, if you’re curious to know how Mountain Dew Throwback stacks up to the high fructose corn syrup (HFCS) version check out this review from BevReview.com