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Jan
12

Mountain Dew and Marketing

Nostalgia is a powerful thing. Most of us remember how things used to be, and a number of us yearn for a return to the ways and things of the past. Mountain Dew has a product on the shelves that”s been catching the eye of those who recall the days when soda was made with sugar and not some corn-based product subsidized by the government.

It’s called Throwback.  It beckoned to my recollection of childhood, and I bought it hook, line and sinker.  There’s magic in marketing that brings you back in time to a place you remember fondly.

Is there a way to introduce nostalgia into your marketing? This could be a challenge for some businesses, but is worth the experiment.  Just think back to when you where a kid.  Did you interact with the product/service you’re selling now?  What comes to mind? Delve deeper by imagining yourself using it.  Grab a few details from your memories and use them as lynch pins for your marketing plan.  (More on this later in a future post)

Oh, if you’re curious to know how Mountain Dew Throwback stacks up to the high fructose corn syrup (HFCS) version check out this review from BevReview.com