Experimental Marketing

When it comes to marketing, small businesses can afford to experiment once in a while. Unlike their larger counterparts, they can tinker at low or no cost, measure results and move on quickly if unsuccessful.

I recently subjected myself to an experimental menu item developed by a local donut shop. Fans of Chattanooga’s Julie Darling Donuts Facebook Page were invited to try their newest limited edition creation: the Macho Nacho Donut.

The mention of it on their FB Page really got people talking.  Comments ranged from “it’s mine – hooray” to “Ummm…yuck”.

If a picture is worth a million words, what’s a video worth?