When it comes to marketing, small businesses can afford to experiment once in a while. Unlike their larger counterparts, they can tinker at low or no cost, measure results and move on quickly if unsuccessful.
I recently subjected myself to an experimental menu item developed by a local donut shop. Fans of Chattanooga’s Julie Darling Donuts Facebook Page were invited to try their newest limited edition creation: the Macho Nacho Donut.
The mention of it on their FB Page really got people talking. Comments ranged from “it’s mine – hooray” to “Ummm…yuck”.
If a picture is worth a million words, what’s a video worth?
Malcolm Gladwell recently spoke at the University of Tennessee-Chattanooga, and I was fortunate enough to be there with FlipCamera in tow. Apologies in advance for the occasional unsteadiness of the footage. The video is in two parts with Q&A at the end of part II.
In the lecture, Gladwell makes the case that miscalibrations of over confident financial leaders were to blame for the recent economic meltdown. His comparison of a specific Civil War battle to the current situation is interesting to say the least. The thought that we need to rely more on the humility of our leaders during times of crisis is refreshing.
For more insight be sure to read Kelly Gauthier’s interview of Gladwell in the Times Free Press. I was particularly pleased that she asked a question about his recent article in the The New Yorker that some mistook as a dismissal of social media and its role in society.
